Completed December 2025
Looking to expand the adoption of their new technology
The challenge
Objective
The company was part of an export accelerator of an U.S. economic development agency that as a first step approached our partner Prime Target to support the company identifying and prioritizing international markets for their future export expansion. France was a top market in the report and the trade agency engaged our team, France Marketing Entry Strategies to support its expansion into the French market. The company developed particle technology designed to improve protein enrichment for diagnostic and proteomic research applications. The client wanted to identify key opinion leaders, research directors, and leading academics in the field of proteomics to promote its technology and establish strategic relationships with prospective customers. We were asked to conduct targeted market research and stakeholder identification to support their commercialization strategy.
The outcome
Results
The project successfully identified seven highly qualified key opinion leaders and leading researchers with decision-making positions and recognized expertise in proteomics and related life science fields. Through targeted outreach, strong relationships were established with stakeholders whose research interests closely aligned with the client's technology. Their high level of interest led to several one-on-one meetings with the client's CEO, creating valuable opportunities to showcase the technology and explore future collaborations.
These strategic connections played a key role in supporting the client's market entry and commercialization efforts. As a result, the client successfully established a presence in the market and secured initial product sales cycle through organizations identified during the project, demonstrating the value of a highly targeted stakeholder engagement strategy.
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