Completed October 2025
Looking for potential distributors for U.S. premium handcrafted wines in France
The challenge
Objective
This company engaged us to support its expansion into this market. The company produces premium estate-grown wines using traditional vineyard expertise combined with modern winemaking techniques. The client sought to better understand the French wine market and establish partnerships with distributors specialized in imported wines. We were asked to conduct targeted market research and identify key opinion leaders and distributors, while also assessing the import regulations applicable to hybrid grape varietals to support the company's market entry strategy.
The outcome
Results
The project focused on independent wine merchants to align with the company's family-owned positioning and premium handcrafted wines. Through a combination of direct calls and personalized email outreach, our team engaged with numerous industry professionals to assess market interest, introduce the winery, and identify potential distribution opportunities. The discussions provided valuable insights into the French wine market. While some wine merchants already offered American wines, most highlighted the need for a strong value proposition and brand awareness to successfully introduce them. These findings enabled them to gain a clearer understanding of the French market dynamics, refine its market entry strategy, and identify the most promising channels for future business development.
Let’s work together